Showing posts with label Edison Farrow. Show all posts
Showing posts with label Edison Farrow. Show all posts

Sunday, February 6, 2011

THE LIFE: Social networking in the 21st century

Edison Farrow has what many may consider a dream job.

At least three nights a week -- and a couple of extra nights a month -- he hosts a party for gay Miami at some of the city's most glamorous and trendy hot spots. There's The Simple Life each Thursday, Hype on Fridays, Jump every Sunday, Martini Tuesdays once a month, and a new monthly event called Plastic is in the works.


Edison Farrow, SoBeSocial Club founder

But Edison's duties go beyond hosting. As the one-man force behind SoBeSocial Club (http://www.sobesocialclub.com/),  it's also his business to organize and promote the events. His duties include designing the fliers and website, and booking venues and performers.

It all started 10 years ago with Martini Tuesdays, a weekly gathering of a few friends at that time.

"It was never meant to be an 'event' and I never planned to become a promoter," Edison said. "I called 10 friends with the idea to meet at a chic hotel bar once a week. It grew and grew and by the fifth week, seven people were attending."

Today,depending on the event and venue, attendance ranges from 200 to 1,000 people, he said.